Summary
Staff propose expanding the DIG program from the core downtown to the greater downtown area — about 200 more acres and 60 more eligible businesses — to help small local businesses afford upfits and startup costs. Council mostly liked it but wants core-downtown prioritization built in, and some worry about stretching a small fund thin.
At a glance
- Total mentions
- 2
- Last 30 days
- 1
Discussed at 2 meetings in the last 60 days; most recently Oct 13, 2026.
Impact analysis
The DIG fund holds about $180,000, grows by $25,000 a year, and could be spent quickly if four current prospects each draw up to $100,000.
Small and local businesses downtown and in the expanded area, including new tenants coming to Main Street Vista.
Critics worry an expanded boundary dilutes a limited fund just as downtown vibrancy — the reason for Festival Street investment — is still being built.
Mentions & discussions (7)
Town Council (Work) - Oct 13, 2026
Staff offered three ways to extend downtown business grants to roughly 60 additional businesses, but council split on whether to spend the money downtown first or expand now. Decision deferred to the retreat after November UDO downtown updates.
Town Council (Work) - Sep 8, 2026
Staff propose expanding the DIG program from the core downtown to the greater downtown area — about 200 more acres and 60 more eligible businesses — to help small local businesses afford upfits and startup costs. Council mostly liked it but wants core-downtown prioritization built in, and some worry about stretching a small fund thin.
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